Corporate branding refers to the practice of promoting the brand name of a corporate entity, as opposed to specific products or services. The ways in which corporate brands and other brands interact is known as the corporate brand architecture.
Corporate Branding Benefits
- Strengthen brand presence
- Brand awareness and identity
PROBLEMS OF MARKETING WITHOUT BRANDING
Marketing a product is the essence of its success. It creates awareness, attracts potential customers, educates the market and beats competition.
But the question is: Is marketing without branding sufficient? Can you really create customer loyalty without identifying your brand and story? Classic marketing and advertising will close sales but it will not tell the market who you are.
Without branding, your product will have no identity. Customers will not associate your name to the products they know and love. Marketing without branding makes your product unrecognizable and easily replaceable by some competitor.
Marketing without branding is like fishing without a hook.
WHY USE BRANDING AND HOW CAN IT IMPROVE YOUR BUSINESS AND WORKFLOW
Corporate branding is a vital tool for conveying your company image and story. It not only identifies who you are visually but also associates your name and products with a certain feeling. Think about most of the brands you have known for the past decade and you will realize that each name and logo impacts you in a certain way. Such power of branding is long lasting and is the essence of how customers make their buying decisions.
For example, your logo is the first thing people see on your website and on your products. It is a powerful visual tool that can tell a whole story through shapes and colors. A well selected color scheme and logo concept can go a long way in telling the exact story that you want to tell.
Classic corporate branding tools includes your logo, business stationary, banners, business cards among many other tools. But a well designed corporate branding strategy uses these tools to generate messages that identify your vision, company, employees, products, customers and community. Through online corporate branding campaigns, you can make more impact than a yearlong effort of incoherent advertising through classic means.
HOW CAN AURA HELP YOU STIMULATE YOUR IDENTITY
Our team in Aura is well versed in corporate branding. We conduct a holistic 360 approach to developing your brand. We start by understanding your business, your market, your positioning and the story you want to tell. Then we work with you to develop a new logo, color scheme and marketing material that fit the message you want to convey. We handle most branding activities for you so that you rest assured that your money is well spent. We collect metrics about the impact of our branding efforts so you can see the effect of your campaign before your eyes.
We provide you with versatile logo designs that will work across different mediums without losing impact. Our services also include different types of customized stationary such as pens, pencils, invoices, brochures, folders, envelopes, letterheads and many more. We provide you with impressive and creative branding material in order to distinguish and focus your message. In addition, we design business cards that grab attention by using professional printing services which offer a variety of colors and concepts. We can handle all of this and incorporate them into your website, marketing campaigns, products design so you can have a completely integrated offering that will satisfy you and impress your customers.
POWER, BENEFITS AND FEATURES OF BRANDING
It does not matter how big your company is and how well known you are in your market. Successful and deliberate corporate branding efforts will help you develop your identity and impact. Once you create your brand, positioning your products become effortless. Branding also helps you maintain your customer loyalty and excitement. It is the face that your customers will recognize and associate with your name. It is the image of your quality as a business and the reason why customers will choose you over your competition.
A branded business is a mature one, making your company appear more reliable, professional and trustworthy.
- It costs 6 times more to attract a new customer than it does to keep an old one
- 89% of Consumers purchase from a competitor following a poor customer experience
- Only about 4% of dissatisfied customers complain. 96% just go away.
- A 5% increase in customer retention increases profits up to 125%
- Probability of selling to an existing customer: 60-70%, Probability of selling to a new one: 5-20%
- Customer Loyalty can be worth 10 times as much as a single purchase