Digital marketing is marketing that makes use of electronic devices (computers) such as personal computers, smartphones, cellphones, tablets, television sets, TV and game consoles to engage with stakeholders.
Digital Marketing Strengths
- Go beyond the boundaries
- Simple to measure
- Reduce cost
- Greater client appeal
- Brand development
- Far greater exposure
- Real time results
Problems of traditional marketing:
Traditional marketing has always been defined by the 4P’s–Product, Promotion, Price and Place. Traditional marketing uses many strategies like direct sales, TV, radio, mail, print advertising like magazines and printed promotional materials like catalogs or brochures.
The problems business face with traditional marketing are that most of the time, it only reaches local audience even though it is not limited to one. The results not easy to measure. It is more like throwing things against the wall and hoping that they stick.
Most probably the biggest disadvantage today is that traditional marketing is static, which means there is no way to interact with the audience.
And here comes Digital Marketing!
WHY USE DIGITAL MARKETING AND HOW CAN IT IMPROVE YOUR BUSINESS AND WORKFLOW
Digital marketing makes online presence of your business more successful and efficient anywhere around the world through paid advertising, social media, blogging, and email marketing. Digital marketing allows you to reach a global audience.
Through our digital marketing services you can easily measure your progress and monitor the actions of the visitors on your website and you can track your ROI.
Creating online communities on major social media sites like Facebook and YouTube is a platform for reaching out to others. They help you to increase your potential clients and your customer base since many customers are online, surfing the internet, and visiting social media sites. It creates awareness of your business to any potential audience. Your website will get more traffic through social sharing. As a result of increased traffic to your website, your search engine ranking will increase.
Blogs help you develop a relationship with potential and existing clients by allowing you to communicate with your visitors through comments and feedback at the end of your post, or by simply asking questions. By checking and answering comments of your visitors, you can build trust, improve brand loyalty, create a rapport with your audience and gain beneficial insight into your customers’ expectations and needs.
Our email marketing services ensure that your message reaches the target audience at the right time with the minimal time and effort.
With only one click, subscribers can forward your word to their friends taking your business to a new market.
Tracking email reach and link clicks allows you to spot how a campaign can be improved.
HOW CAN AURA HELP YOU STIMULATE YOUR BUSINESS
With our expertise and exceeding knowledge in digital marketing services, we start with you from scratch, from the very first step of digital marketing which is understanding and determining the needs of your business.
We will identify the social networks where you should be present and where people would be interested in your line of business. We will help you build, manage and design your own social media profiles to attract visitors and help you optimize your social media blog for success.
POWER, BENEFITS AND FEATURES OF DIGITAL MARKETING VS. TRADIONAL MARKETING
Digital marketing is an extremely cost-effective and speedy way to enhance your business and brand compared to the more expensive and time-consuming process of traditional marketing
Unlike traditional marketing, digital marketing offers more room for adjustment along the way in the campaign because of the increased customer feedback available as the campaign continues.
With digital marketing, you can also track things like peak days and times for visits to your website while monitoring conversions as they happen.
Digital marketing allows you to display marketing messages only to prospective customers who are willing to buy today, which is not easy to do with traditional marketing.
In traditional marketing, the availability of your business to respond to the customers can only occur during work hours. With digital marketing, customers requests or feedback will get a response as soon as possible.
- 86% of people skip TV commercials
- Facebook is the most popular method for sharing interesting content.
- 71% of companies planned to increase their digital marketing budgets this year, by an average of 27%.
- Each month, 329 million people read blogs.
- Blogging increases web traffic by 55% for brands.